Workshop Track
creative process
Delve into the art of curating and delivering creative content. Learn about the methodologies and workflows that streamline the journey from concept to completion, ensuring impactful and cohesive projects.
Speakers
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After 20 years of full-time creative ministry, Dustin Pead now seeks to help other creatives through coaching, consulting, and fractional services. He resides in Atlanta, GA with his wife Sarah, and their two children, Ethan and Aubrey. Dustin’s mission is to help creatives know themselves, their process, and their teams so they can create greater things together.
DUSTIN PEAD
JENNA LUSK
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Jenna Lusk graduated from The University of North Texas with a degree in English (that she actually uses!) with hopes of working in the book publishing industry. Instead she applied for a copywriting internship at The Village Church and, 10+ years later, serves as its Creative Director. Outside of work hours Jenna can be found writing poetry without a lot of punctuation, watching truly great cinema, or playing at the park with her husband and their three children.
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For 18+ years, Phil has been serving in the trenches of creative ministry. Most recently, Phil served at West Ridge Church in NW Atlanta as the Creative Arts Pastor overseeing worship, production, video, and communications teams. Phil released a best-selling book “Rethink Communication: A Playbook to Clarify and Communicate Everything In Your Church” that has helped shape the communication strategy for churches all over the world. Through is work coaching church leaders and as VP of Marketing at Slingshot Group, Phil’s passion is to find clarity in the chaos of ministry and to equip church leaders to put Jesus on display.
PHIL BOWDLE
PAUL YERRICK
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Paul Yerrick worked diligently on his testimony for a good 20 years. His first full-time ministry position was as a year-long CD-burning intern at Southeast Christian Church in Louisville, KY, and after, served as their Music Director for 3 years. After that, he and his wife started their family in Gilbert, AZ where he served as the Service Programming Pastor at MISSION Community Church for nearly 10 years. Paul is currently serving at Flatirons Community Church in the front range of Colorado as Executive Creative Pastor. He’s buying his time until he gets his PGA tour card but wants folks to know, the church was the first safe place he ever found.
CHANDLER SAUNDERS
NICK RIVERO
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Chandler Saunders is a part of the Passion Creative Team, helping cast vision for Passion City Church, Passion Conferences, Passion Publishing, Passion Equip, and sixstepsrecords. He studied Graphic Design at Savannah College of Art and Design. Since then, Chandler has worked in the design space just shy of a decade. He lives in Atlanta with his wife Jessica, and loves getting to build the church alongside some amazing people.
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With a background in technology and system design for multi-camera & live production, Nick has worked with concert artists ranging from Taylor Swift to Lady Antebellum. Nick now leads a team of designers and technicians focused on innovating extended reality & ICVFX. With years of experience in content design and realtime workflows and systems, MEPTIK has worked with Fortune 100 companies, musical artists, films, and broadcast to create work that captures the imagination and creates new experiences.
“SALT was my catalyst for empowerment, a spiritual feast that nourished my creativity and left me invigorated and I carry a newfound sense of strength and a profound hope for the flourishing future of Christianity.”
Mona J.
Workshop TOpics
Asana Processes for Creative Teams
Creative teams worldwide scour frantically to find a tool or a system that will help them sustain and scale their creative production process. Asana is one of the best tools on the market for teams, and after over a decade of leading creative teams through this training, Dustin Pead will teach you his process of using ASANA that you can implement immediately.
Key Takeaways
Understand the importance of DO Dates vs DUE Dates.
Increase margin in your creative process.
Learn how to organize the team around one central project.
Dustin Pead, Creative Coach
Creating a Brand Identity
What is “branding” and what does it look like in the context of a church? Whether you are implementing a visual identity for the first time, giving your brand a refresh, or considering a complete overhaul, you can learn about the process (and its pitfalls) and how to lead your team through it.
Key Takeaways
Learn how an effective brand identity helps you to address your target audience, clarify messaging, and protect brand equity.
Create a visual language for your church that aligns with your mission and vision.
Discover tools, resources, and creative exercises you can utilize in-house (plus a real-world example of a church rebrand in progress).
Jenna Lusk, Creative Director
The Perfect Creative Process; Doesn’t Exist
Paul Yerrick, Exec. Creative Pastor \ Flat Irons
There’s no perfect process when it comes to creative process. If you and your team can actually agree on that, we have a starting point. What you can do is set up your imperfect process up for success. In this workshop, we’ll discuss some of the key ingredients to set up your process to win and Paul may even spend a minute or two sharing the process that they TRY to follow.
Key Takeaways
You will learn prayer, people, process - in that order
Language and agreements are key to setting up the people in your process to win.
Learn how understanding relevance and resonance can lead to incredibly unique unity on your team.
The 10/80/10 process works with any timeline.
Creative Ministry Manifesto
Phil Bowdle, Author \ Creative Pastor \ Coach
What if the way we’re working in creative ministry isn’t working? The opportunities and needs for creative ministry have never been greater…yet this is an area that it is often plagued with burnout, tension, and misunderstanding. In this session, we’ll take a hard look at where we’ve been, where we are, and challenge you with a creative ministry manifesto and fresh challenge to rethink how we do and lead in creative ministry.You will learn prayer, people, process - in that order.
Key Takeaways
We will evaluate the traps that are holding teams back.
Learn the essential traits of creative leaders and teams that thrive in creative ministry.
You will gain practical tips and frameworks for growing as a creative leader.
You will be introduced to strategies for tackling burnout and tension with ministry leaders.
Passion City Creative Process: Holding Ideas With Open Hands
Chandler Saunders, Art Director | Passion City
Striking a balance between deeply believing in ideas and being open handed with the work is key for the longevity of creatives and the sanity of stakeholders. In this workshop we will look at an original presentation from Passion Conference, following the process from initial conception to event execution. With the hope of understanding when to embrace, abandon and even lean into the dreaded Frankenstein of directions.
Key Takeaways
You will learn how to adopt a process that is alive, embraceable for creatives, and timely for stakeholders.
Learn how to rapidly ideate verbal and visual ideas while also navigating the bandwidth of your team(s).
Gain insight on best practices and pitfalls to avoid when pitching creative at any scale.
Learn to set up creatives well with active assets and tools that live outside a typical PDF guideline, that encourages creative problem-solving.